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Taylor Made Chocolate Concept

This is a concept project involving User Interface design and branding for a company producing artisan chocolate and working for a cause.

Role: UI, Branding

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Telling them why

Telling them why

The homepage plays a key role in telling the company's story. It is their differentiator, their mission and their passion. I wanted it to feel close, human, and about the farmers. 

Heavy use of imagery

Heavy use of imagery

Imagery played a key role in branding. I sought out textures inspired by high quality chocolate and farmland. Scrapbook-style images and watercolors were added for a down-to-earth feel. I wanted someone to feel as if they were going from farm to table moving through the site.

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Equal emphasis

Equal emphasis

I wanted equal emphasis on the chocolate product and the company's mission. Creating a photo gallery was a way to do this. Photos evoke emotion more than any other visual element or copy. This page is a place to hold memories, further tell the story, and encourage donations.