b. 1986, HK.
SingleHop, a web hosting provider, is constantly evolving to keep up with the tech industry. The latest evolution involves a more B-to-B focus, a shift toward a new software offering, and a heightened focus on automation.
This is a concept project to redesign the Divvy Bike product and app to have greater appeal to the city of Chicago. Before making wireframes or changes to the physical product extensive UX Research was done including: interviews, observation, market research, affinity mapping, personas, and user journeys.
The influx content and traffic on the SingleHop blog called for a complete redesign. Our focus for the new site was gaining qualified leads through an approachable look and feel.
This is a concept project for a company producing artisan chocolate and working for a cause. Their vision is, “Excelling at what matters. Our Farmers, the Environment, and You”.
I have always had an interest in art and an equal interest in psychology. The question was always -- how could I do both? I found with design I could combine my love of art and psychology. I'm currently working as an in-house designer in Chicago.
I specialize in: User Interface Design, User Experience, Branding