Divvy Bike UX Research & App Redesign
Role: UX Research, UI, Product Development | Deliverables: UX Research, High Fidelity Mockups
This is a concept project to redesign the Divvy Bike product and app to have greater appeal to the city of Chicago. Before making wireframes or changes to the physical product extensive UX Research was done including: interviews, observation, market research, affinity mapping, personas, and user journeys.
- Interview real-life users and observe the Divvy Bike process
- Make changes to the app (and by default the physical product) to make Chicago's only Bike Share a more friendly and timely experience for Chicago Natives and visitors
- Visually design the new app using the existing Divvy brand
UX Research included: user interviews and observations, and competitor analysis. Some key insights found in research:
- Implementing fluid pricing that is well communicated up front
- Improvements to the bike to be friendly for all sizes
- A fast and simple renting process at the kiosk
- A slightly extended time limit for time to return the bikes
- Emphasis on out-of-town users and commuters being they are heavy users and with the most complaints
- Concerns about the app draining battery (GPS has no off feature)
User Journeys/Task Flow
The compass in the app was left the same from the current Divvy app. Everything else in the mockups is either new, modified, visually different.
Starting a Trip & GPS
User must press 'start' in the upper left to begin the timer, which in turn begins their trip. Ability to turn GPS on and off was a huge insight from research, so a toggle was added below the mileage. If turned off, all elements using GPS become inactive.
The user has the ability to reserve a spot or a bike. They must confirm, and then a timer begins for their reservation. The main timer is greyed out when a reservation is started to keep the focus on the reservation timer, but the main timer still counts down as well.
The progress bar is linked up to the timer. A visual timer makes it easier for the user to take a quick glance at their time while at a stoplight.