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What Coco Chanel can Teach us About Branding

Leaning Tower of Clothing

I opened my closet the other day and wondered why I am so obsessed with clothes. I'm building something, but what is it? 

"In order to be irreplaceable one must always be different." - Coco Chanel

I realized fashion has the same principles as branding. For me, my closet is a visual display of who I am, the first impression people have of me, the ultimate form of silent expression, my own unique display.

The Last Thing Someone Will Notice About You is What You Say

This poses the question: "Is everyone judging us?"

The average person will take note of your clothing, appearance, then body language, how you speak, and finally, what you say. 

Let's apply this to a brand. Someone searches for you online and sees the description, this is their first impression. They then check out the site . . .

At any point in time this process can be interrupted by something off-brand. From the visuals, to the office entryway, to the call waiting music, it's ideal that everything convey the same cohesive message to build trust. Having a strong brand can back up your copy, but not the other way around.

"Pure, intense emotion. It's not about design. It's about feelings." - Alber Elbaz

Betsy Mary